How Pitch View Works

Pitch View is a financial intelligence platform that connects to your bank and brokerage accounts, runs continuous optimization across your full financial picture, and tells you exactly where every dollar should go. This page describes how the major capabilities fit together — at the system level, not the implementation level.

Capability layers

Pitch View is organized into three layers of capability that work together: financial calculation, intelligence and automation, and secure infrastructure.

Financial calculation

The core of the system. These capabilities continuously model your money — what's coming in, what's going out, what's owed, and what to do about it.

Capability	What it does
Account aggregation	Live balance and transaction tracking across every connected bank, credit card, and brokerage
Debt avalanche engine	Optimal payoff allocation across all debts — interest minimization, payoff projections, what-if scenarios
Cash flow modeling	Income and expense alignment to your actual pay schedule, with surplus identification
Net worth tracking	Aggregate position across all accounts, historical trajectory, milestone progress
Budget planning	Flow-based budget categories, bill matching against real spending, obligation tracking
Tax-integrated cash flow	Federal and state tax modeling, withholding analysis, take-home pay calculations

Intelligence and automation

Layered on top of the calculation engines: AI advisory, predictive modeling, and automated execution.

Capability	What it does
AI advisor	Personalized financial insights and recommendations generated from your real data
Trading automation	Automated trading strategy execution via Alpaca brokerage integration
Financial forecasting	Forward-looking projections and scenario modeling — "what if I increased payments by $200/mo?"
Conversational guidance	Chat-based financial advisor powered by Claude, contextualized to your situation

Secure infrastructure

The foundation: how your data stays safe, how schedules are honored, how access is controlled.

Capability	What it does
Account security	Authentication, session management, multi-factor support
Pay period modeling	Pay schedule mapping, bill-to-paycheck alignment, semi-monthly and biweekly cadences
Background processing	Scheduled syncs, recurring calculations, automated job execution

How the layers talk to each other

The flow is straightforward:

Connected accounts (banks, brokerages)
    ↓
Live data — balances, transactions, holdings
    ↓
┌────────────────────────────────────────┐
│        Calculation engines             │
│  Debt · Cash flow · Tax · Net worth    │
└────────────────────────────────────────┘
    ↓
┌────────────────────────────────────────┐
│      Intelligence & automation         │
│  Advisor · Forecasts · Trading · Chat  │
└────────────────────────────────────────┘
    ↓
Recommendations & dashboards

Input. Pitch View pulls live account data from connected institutions through secure, audited bank-data partners.

Calculation. The engines run continuously — every new transaction, every balance change, every paycheck triggers a recalculation. Debt payoff plans update. Cash flow shifts. Tax withholding gets re-evaluated.

Intelligence. On top of the math, the advisor and forecasting layers turn raw numbers into recommendations. The trading layer can act on signals automatically. The conversational interface lets you ask questions in plain language.

Output. A dashboard that reflects your actual position right now, with recommendations grounded in your real data — not generic advice.

Integrations

Pitch View partners with best-in-class providers for the parts of the stack that need to be best-in-class. We don't reinvent these.

Plaid — bank data

Plaid handles the secure connection to your financial institutions. Credentials never touch Pitch View's systems. You connect your accounts through Plaid Link (standard MFA flows, institution-side authentication), and Pitch View receives:

• Account metadata
• Live balances
• Transaction history
• Recurring transaction detection

Alpaca — brokerage

For users who enable trading automation, Alpaca provides the brokerage integration. Trade execution, position tracking, and portfolio management run through Alpaca's API.

Claude — conversational AI

The conversational advisor is powered by Claude. It has access to your financial context (with your permission) and can answer questions, surface insights, and help you reason through decisions.

SenseMaker — market intelligence

SenseMaker provides market and economic intelligence feeds that inform the trading and forecasting features. It bridges your personal financial picture with the broader market context.

What you can rely on

• Live data — everything reflects your actual current position. No manual entry, no stale snapshots.
• Continuous optimization — the system is always recalculating. You don't have to ask "is my plan still right?"
• Transparent reasoning — every recommendation comes with the math behind it. You can see why.
• Your data is yours — Pitch View doesn't sell your data. It's a tool for your benefit, not a funnel for someone else's product.